ORGANIC SEARCH ENGINE OPTIMISATION

Metatags, page descriptions, keywords, text and alternative text for images will take roughly a week to implement, including the manual registering with search engines. Once that is done it takes roughly one month to get registered in the search engines (it’s their acceptance – each submission is overviewed by a human operator and approved) and from 3-6 months for the website to rank higher and higher.
Database engine outputs flat information on the used cars pages, which means it’s searchable. Also all the other content introduced via Content Management System. The search engine optimization process is one of finely tuning elements of the website every month, paying attention of the links uploaded, having alternative text description for images, writing the text in such a way that it helps the ranking.

Digital Projects

• WEB SITE DESIGN AND BUILD PROJECTS

• DIGITAL MARKETING PROJECTS

• EMAIL MARKETING

Options include: EMAIL CREATIVE, CODING, BROADCAST;
EMAIL CODING, BROADCAST; EMAIL BROADCAST ONLY.

• EMAIL: DIGITAL STATIONERY

• GOOGLE ADWORDS AND PPC

• ORGANIC SEARCH ENGINE OPTIMISATION

• VIRAL MARKETING

• WEB PR

• WEB BANNERS - production and placement of banners on relevant sites.

For a detailed assessment email mark.griffin@iperception.co.uk
Browse our portfolio at www.iperception.co.uk

Search engine optimization

Metatags, page descriptions, keywords, text and alternative text for images will take roughly a week to implement, including the manual registering with search engines.  Once that is done it takes roughly one month to get registered in the search engines (it’s their acceptance – each submission is overviewed by a human operator and approved) and from 3-6 months for the website to rank higher and higher.
Database engine outputs flat information on the used cars pages, which means it’s searchable. Also all the other content introduced via Content Management System. The search engine optimization process is one of finely tuning elements of the website every month, paying attention of the links uploaded, having alternative text description for images, writing the text in such a way that it helps the ranking.

For a detailed assessment email mark.griffin@iperception.co.uk
Browse our portfolio at www.iperception.co.uk

Digital Stationary

We've developed a digital CRM product that keeps you in control. Introducing digital stationery to your sales and customer contact programme will save money and increase your marketing efficiency. Adding a bespoke professional feel to your email communications will assist in generating cost effective sales and customer enquiries. Available as a web browser link (e.g. Internet Explorer) or as a stationery item added to your mail programme stationery (e.g. Outlook) you will be in control of personalising your email message, adding links to offers on your web site and sending the email from your desktop. Have a go with our case study samples below to demonstrate the ease of use. 
You want your emails to look exactly like your letterhead, but you don't want the hassle of embedding pictures in your signature? Digital stationery provides this with the added benefit of your emails going through heavy spam filters, delivering the wanted message without adding attachments each time. This improves the sending speed, decreases broadband traffic substantially and secures the safe delivery of emails.

What do you need before starting a digital project?

First of all the understanding that the digital does not work outside physical world rules. Think of the digital as a part of your marketing mix. See beyond statistics and analyse them from this point of view. We will now place a simple bulleted list for you to follow before starting to define website structure and tools:

• The need to "broadcast" on regular basis

• The blueprint of:

•the marketing solution mix complete with

•the tools

• First of all there is need of setting a

UNIQUE SELLING PROPOSITION (do set up a meeting with a marketing consultant or agency, even if you are knowledgeable of marketing. The objective distance of someone not involved in the project personally is healthy.)

• Communicating the UNIQUE SELLING PROPOSITION. We are reminding you about the basics of marketing, as we have seen it so many times, how, under the pressure of endless to do lists, the planning phase is almost completely overlooked, and there is a tendency to jump into "Lt's do this, and that!"
  

In the end of the day, the web is all about communication. All the tools and widgets are designed to serve communication.

Digital projects are complex, and they can turn into a pitfall if there are no objectives. Keep your eyes on them and you will avoid the endless to-and-fro between your marketing department and your agency, saving time and money. And your agency will love you!

photo by kaliyoda

Assessment of online digital projects

Understanding the process of building a digital project, any project, be it a blog, a full web PR camapign, a website, email campaign is the keystone of success. Why?
A friend in the industry was saying to me the other day: "With print projects, once you sent them to the client, the job is finished. With the digital I expect to go bed at night and in the morning discover something essential just changed!"

It is true, technologies change so fast, and with them behaviours change. Of software, of people.

In a previous post we underlined the importance of achieving clarity before starting any project.

Steps.
1. Assesment. Asses where your business is at this point in time. Decide if online marketing is usefull.

2. What is needed? Define what are your objectives.

3. Identifying marketing needs. How is marketing going to help achieve your objectives.

4. Choosing how and where. With the help of an agency or a consultant choose which online marketing tools are best suited for the task

photo by Spangles44

Email broadcasting

The broadcasting service is sending the email campaign to your email list using a secure server, and we are a trusted broadcasting agency, which guarantees that your campaign will reach its target without being cast out as spam.

In a previous post we covered the "good, bad and ugly" of broadcasting.

As we have advised on using an agency that has the skills and understanding of media across offline-online, we are recommending again to use an agency that is exeprienced in broadcasting because the time you put in trying to do it in-house is not the only downfall. Email broadcasting is a domain of activity in its own right due to the pitfalls hidden in the diversity of email clients behaviour, which can lead to a defectuos receving, or not not receiving at all of your emails.

Drop us a line at mark.griffin@iperception.co.uk and we will advise you

EMAIL CODING

If you’ve already had creative work produced for another medium and require conversion for email no worries, send a copy of the pdf of the layout and we'll produce the coding and optimization for all known email client platforms and broadcast it to your list of emails.

mark.griffin@iperception.co.uk

Email Marketing

EMAIL MARKETING

From origination to broadcast we’ve got email marketing solutions to support your marketing effort. Our creative origination can be developed as part of a cross-media campaign or specifically for digital marketing.

EMAIL CREATIVE, CODING, BROADCAST

iperception provides you with the bespoke creative for the layout, coding and optimization for all known email client platforms and broadcasts it to your list of emails.

WEB SITE DESIGN AND BUILD PROJECTS

It’s like this: The best car manufacturers combine technical engineering and design skills to achieve a beautiful and reliable product. The best of both worlds. A car enthusiast can purchase a vehicle, ‘pimp it’ and make it look great but unfortunately the engine is shot and performance is disappointing. Finding a car with a great engine but dilapidated bodywork leaves the owner with a reliable car that looks poor. We strive to combine our technical engineering and design skills in the construction of each project to achieve a beautiful and reliable product that is fit for purpose.

example of a microsite

dynamic website

It's all about understanding

CLARITY: When we receive a quotation request or agree a contract for digital support services our objective is to achieve clarity: clarity of purpose, clarity of expectation. Simply put, ‘we need to understand what you wish to achieve in order to deliver it in the most efficient manner.’ If appropriate we’ll challenge your assumptions and offer alternatives. We promise not to embark on a project if we consider it to be flawed or lacking clarity.

Whether you are requesting a quotation for your first web site, considering replacing an existing site or require other digital marketing services - email campaigns, viral marketing, PR on the web etc. - we’ll offer informed and understandable support and advice.

Mark Griffin, MD

iPerception Limited

www.iperception.co.uk

www.autorapidresponse.co.uk

Digital Marketing in 2009

There are intense talks and opinions regarding the digital media and its use in marketing in 2009. Most of them converge to the common idea that the combination between the economy's status and the emerging of new technologies that allow increased interacivity and participation of customers will show an increase in the use of digital marketing.

On 10 Digital Trends to Observe in 2009 we can see just what is in store for marketers. With such a vast array of new technologies one can ask "Should I use a 'digital agency'?"
There was an era of high specialism in marketing, where design was more about aestethics and less about business. Design Council is promoting a way of designing that goes beyond visual into design thinking - a process of designing both processes and products.

From our experience with our clients and within the agency we can answer to this: whilst the digital world requires for certain a huge amount of skills and mastering of the suppliers, design thinking is crucial in the process. Shop around for the agencies that took the effort of incorporating both fields in their processes.

Be it either a traditional advertising and marketing agency that incorporated the digital, or a digital agency that understands the marketing side - these companies took an effort to evolve for the wellbeing of your business.

www.iperception.co.uk

iPerception digital

iPerception digital. Combining technical acumen with innovative design we'll make it easy for you to reach your online target audience.

From digital stationery to bespoke email broadcasts, from the design and build of microsites to Flash video enabled dynamic web sites with content management systems we'll work with you to deliver online solutions that deliver your message with clarity and style.

• WEB SITE DESIGN AND BUILD PROJECTS
• DIGITAL MARKETING PROJECTS
• EMAIL MARKETING

Options include: EMAIL CREATIVE, CODING, BROADCAST; EMAIL CODING, BROADCAST; EMAIL BROADCAST ONLY.

• EMAIL: DIGITAL STATIONERY
• GOOGLE ADWORDS AND PPC
  ORGANIC SEARCH ENGINE OPTIMISATION

VIRAL MARKETING

• WEB PR
  
• WEB BANNERS

production and placement of banners on relevant sites.

For more details on how they can help you please contact iPerception Digital.

Thank you

Times are challenging for us all in business. A quick thank you to Viv Edmonds at Batley and Dewsbury Town Centre Management and Peter Nolan at Business Link. You've both helped us a great deal and the breakfasts were great as well! Mark Griffin, iperception.co.uk

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Broadcasting email to multiple email addresses cost effectively

So you've decided, possibly, maybe to produce an email campaign aimed at new, existing
or lapsed prospects with the objective of keeping in touch, making a sale and so on. This campaign will be aimed at multiple email addresses and will not be a text only mailing,
it will include graphics and links to your website. That way your email and web campaigns
work together to deliver the message resulting in more hits to your website, helping to
move it up the rankings and reducing (over time) your need for pay per click campaigns etc.
We've tried every method possible over the last few years, learning as we go and recommend the following.

About commercial email

What is commercial email? Let's define it as an email delivered to a contact from an organisation aimed at achieving a positive response over time which is sent to multiple email contacts and consists of words and pictures.

A look at my inbox recently confirms the exponential increase in commercial email (I've got a 30 a day habit, what about you?)

In principal email marketing should be easy and cost effective but is it?

As with any marketing project ask yourself the following questions before you begin:

1) What am I seeking to achieve from the email campaign?
2) Who in my organisation has the time and skills to produce the campaign?
(is it their main job or another task added to an already busy day)
3) When does the campaign need to be completed?
Will you be able to do the same thing (if required) in a months time?
4) How will you know if it has been a success?
5) What are the alternatives?

What you need to be able to do:

1) The skills to write the content and find appropriate imagery
2) The technical expertise to construct the email campaign
3) The technical expertise to deliver the campaign

The easy way. Give iPerception digital a call on 07736 416668 or email:
mark.griffin@iperception.co.uk

We've got a cost effective online solution for email delivery plus we'll make your campaign
look terrific.Take a look at a few samples below. Need a regular email newsletter like this one?
We'll produce and edit it for you.

Bartley Exeo launch email campaign

Remember: You must include an unsubscribe link and remove a recipient from the list if required.