Effective campaigns

Brand equity, quality visuals, effective marketing and sales materials, website, data collection, direct mailing and emailing campaigns, web PR with dozen and dozen of options: blogging, twittering, networking, connecting ...it is a maze. How do you reach that amazing customer? In our previous post we pointed the four stages:

• Analysis
• Planning
• Implementation
• Control

These are the four pillars of effective campaigns. Have a strategy in place. Effective campaigns equal good ROI. Effective strategy equals wise use of your budget.

Need help?

At iPerception we believe that marketing isn't marketing if it does not bring returns.

With over 20 years of experience in through-the-line marketing iPerception has consistently provided effective marketing solutions for a wide spectrum of clients covering a range of disciplines including advertising, sales promotion, direct mail and design.

iPerception has the creative expertise that delivers your commercial objectives with flare.
At iPerception we're delighted to work with some terrific creative talent. For more details on how we can help you please contact iPerception Creative.

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The customer maze: the amazing customer

Need help?

At iPerception we believe that marketing isn't marketing if it does not bring returns.

With over 20 years of experience in through-the-line marketing iPerception has consistently provided effective marketing solutions for a wide spectrum of clients covering a range of disciplines including advertising, sales promotion, direct mail and design.

iPerception has the creative expertise that delivers your commercial objectives with flare.
At iPerception we're delighted to work with some terrific creative talent. For more details on how we can help you please contact iPerception Creative.

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THE WORLD HAS CHANGED

The world has changed. Obviously it is the credit crunch crisis that shook the world. But there are already signs of stabilisation. Here, in West Yorkshire, we are noticing more "SOLD" signs in front of properties. During the last six months, the estate agencies kept the "for sale" signs out there. Obvious - you are going to say. Yet, nobody was buying.

Do you have the "for sale" signs for your services and products?

You are going to say: it is more complicated than this in my case. My product is specialised, my targets are more niche, and now, people are more cautious when purchasing...

It is true. Though, even before the recession, people tended to have more informed choices, due to the broadband facilities and the wealth of information the internet brought. Yes, you have a website, and it did brought you a few leads and sales in the beggining. But now competition is present too on the internet. Even websites that have little or nothing to do with your keywords show up in searches. The internet is full of debris floating between you and your potential customers.

Now ask yourself one simple question, is it faster to run on one leg- your website- or use both legs- website and social media tools?

Don't you know where to start? Have you tried and didn't see significant results? If so, you have to step back and re-asses: did you have a strategy or you just threw things out to see if they stick?

Need help?

At iPerception we believe that marketing isn't marketing if it does not bring returns.

With over 20 years of experience in through-the-line marketing iPerception has consistently provided effective marketing solutions for a wide spectrum of clients covering a range of disciplines including advertising, sales promotion, direct mail and design.

iPerception has the creative expertise that delivers your commercial objectives with flare.
At iPerception we're delighted to work with some terrific creative talent. For more details on how we can help you please contact iPerception Creative.

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Economic recovery

Don't Take Your Foot off the Gas - marketing secrets for time of crisis

Sure few want to remember the long days and sleepless nights last November and December while you were doing everything possible to push business forward whilst everything around seemed to grind to a halt?

But it is no time for a vacation. You might be tired, or discouraged after long months of efforts, but the best vacantion you can take is to keep your chin up and continue marketing to your customers.

Reduce your marketing efforts and you'll lose precious momentum and you'll have to make up in the long run.

Marketing:

• keeps you in front of customers
• brings prospects and leads
• positions you well for when the economy recovers

A reduction in marketing efforts is not an option. Marketing keeps you in front of current customers, enlightens prospects, and positions you well for when the economy recovers. Those who stop marketing often find themselves losing precious momentum and having to make up ground in the long run.

Need help?

At iPerception we believe that marketing isn't marketing if it does not bring returns.

With over 20 years of experience in through-the-line marketing iPerception has consistently provided effective marketing solutions for a wide spectrum of clients covering a range of disciplines including advertising, sales promotion, direct mail and design.

iPerception has the creative expertise that delivers your commercial objectives with flare.
At iPerception we're delighted to work with some terrific creative talent. For more details on how we can help you please contact iPerception Creative.

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People buy from people they know - marketing secrets for crisis

That's it. That is the secret of success. Provided with the oportunity to meet as many people as possible, whilst improving your knowledge and skillset is an invaluable tool to grow your business and one that can explode business' revenue and profits.

And that is what we are all looking at right now. Some of the people (businesses) who knew you can't afford to buy for a while. So you're looking at new leads. But how do you build relationships with them?

It takes time and effort. Time isn't something that you think you can afford. For example the time to keep a blog up-to-date. The time to think offers, and the time to follow the results, the time to tweek them based on results ... Time, time, time. Time costs money.

But. A blog kept up-to-date can tell the story that you tell every time you network. And, it does tell it again and again. You put the time once, but the blog does the work of presenting yourself again and again...

Hm... this got you thinking. But you still have to go networking, manage your business. You think you certainly can afford the time to put together these tools that will help you.

At iPerception we believe that marketing isn't marketing if it does not bring returns.

With over 20 years of experience in through-the-line marketing iPerception has consistently provided effective marketing solutions for a wide spectrum of clients covering a range of disciplines including advertising, sales promotion, direct mail and design.

iPerception has the creative expertise that delivers your commercial objectives with flare.
At iPerception we're delighted to work with some terrific creative talent. For more details on how we can help you please contact iPerception Creative.

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Bristol signs Barca star

No, it's not a footbaler. This daring and intriguing idea was used for launching Bristol SEAT
A year on the dealership is home of both SEAT and Skoda.



iPerception has the creative expertise that delivers your commercial objectives with flare.
At iPerception we're delighted to work with some terrific creative talent. For more details on how we can help you please contact iPerception Creative.

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Marketing 2.0

Even if we know it or not, the web has changed into its new form, web 2.0. It was and still is a buzz word - but what is web 2.0? In plain english, one can do more ove rthe internet, connect with people and organisations, share and/or amass content, make safer transactions faster and safer.

A few years ago more than the odd business owner would say: "Website? What??? Come on, get serious!!!" Today websites are part of must-haves.

But already the medium evolved. There are talks about the demise of the website. Now the same business owner would say: "Facebook?? What? My internet service provider warned me about breaches of security this one brings. My employees are blocked if they want to access it!!!"

Now building a website can be easy. The question is are you building it properly?

And also, are you aware that people now look for more than your website to check references about your company and products/services?

Marketing 2.0 is a natural consequence of Web 2.0 as it refers to the transformation of marketing resulting from the network effect of the Internet.

Marketing 2.0 represents a dramatic shift in marketing to account for customers researching and buying goods and services independent of advertising and marketing campaigns and messages.

iPerception has the creative expertise that delivers your commercial objectives with flare.
At iPerception we're delighted to work with some terrific creative talent. For more details on how we can help you please contact iPerception Creative.

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Words and pictures - Successful presentations

Presentations are an important part of your communication as they give you a chance to directly interact with your clients. Iperception Creative understands the importance of a well balanced presentation- for great content, strong visuals ensure the efficiency of message delivery.

iPerception has the creative expertise that delivers your commercial objectives with flare.
At iPerception we're delighted to work with some terrific creative talent. For more details on how we can help you please contact iPerception Creative.

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Creative expertise

iPerception has the creative expertise that delivers your commercial objectives with flare.
At iPerception we're delighted to work with some terrific creative talent. For more details on how we can help you please contact iPerception Creative.

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iPerception

iPerception portfolio- words and pictures

Words and pictures ....

Words and pictures

Words and pictures - experience a new view

You look at your memo note stuck to your computer screen shouting at you:

"We have to do something! Fast! Affordable! Effective!"

With over 20 years of experience iPerception has the creative expertise that delivers your commercial objectives with flare.
At iPerception we're delighted to work with some terrific creative talent. For more details on how we can help you please contact iPerception Creative.

WORDS AND PICTURES

Contemporary creative advertising has largely abandoned long copy advertisments and many campaigns rely almost solely on the power of impactful visuals. But how to translate this into the digital world where "content is king"?

This is an example of how we used words and pictures. Together. (click on the image to see it in context)


Words and pictures in perfect balance - is the secret of effective advertising and campaigns. Memorable straplines are passed on, while the perfect image makes the message memorable.

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IDEA GENERATION

What moves forward businesses? Advertising campaigns? The world?

IDEAS

‘idea’ is understood as a basic element of thought that can be either visual, concrete or abstract.

Again, this is a process where we would like to reintroduce the concept of "design thinking"

Designers keep a sketchbook of ideas where they scribble ideas, visuals, paste newspaper clippings. Collect your ideas regarding your business in such a notebook. Keep memo pads around you, in all rooms, and write down ideas regarding your business as soon as they pop in your mind. Gather them in the book and review them.

This will have 2 main benefits.

1. you will be less stressed as your mind won't have to keep the load
2. your business will have a rich resource of ideas and inspiration

Bring the book with you as you discuss with a marketing consultant or advertising agency. This will bring greater understanding.

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TO GOOGLE OR NOT TO GOOGLE? (in search of creativity)

Where to look for inspiration? We've seen so many designs that look just like the next one. Some are trends, and it helps keeping with them or setting them.

So, on either side - client or designer - should we google for inspiration?

Definetely, we should be looking for inspiration!!!

Sources might be magazines, books, encyclopedias, a walk around, objects surrounding you, and yes, the internet.

And first thing that we do, we "google"

Though there are several new search engines emerging. Microsoft is launching BING - which "will distinguish itself from Google and Yahoo by focusing on delivering answers, not just search results showing potentially relevant links.

Another recent launch, Topsy, searches Twitter and divines real-time trends from the site's 140-character posts." (source: The Wall Street Journal)

Today, do something different.

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THE WOW FACTOR

We all love the "wow" factor. Certainly, in advertising, the wow is more of a requirement and we all like to see creative ideas like this one


But you have a fantastic offer, do not have a couple of tall buildings at hand, and, for sure, you have a very specific target. You do not to shoot blindly at the market...

According to Wikipedia, "Creativity is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. Creativity is fueled by the process of either conscious or unconscious insight. An alternative conception of creativeness is that it is simply the act of making something new.

From a scientific point of view, the products of creative thought (sometimes referred to as divergent thought) are usually considered to have both originality and appropriateness."

This is where your agency's creativity is tested - finding the right solution, and deliver a work of elegance and clarity.

Email marketing has more "do-not" rules than any other media. Yet, the movement, the elegance and the wow factor can be delivered. See the example we produced for an Aston Martin offer.

If you're having the same challenge ahead you, of putting creativity AND technology to work for you, just email mark.griffin@iperception.co.uk


iperception.co.uk

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BALANCE- THE KEY FOR EFFECTIVE COMMUNICATION

We have been writting extensively about the digital media and projects, mostly project management issues, how-tos and tools that are available for your business. This week we will discuss mostly about the creative side of it. Great creative needs to balance the technical.

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