So you've decided, possibly, maybe to produce an email campaign aimed at new, existing
or lapsed prospects with the objective of keeping in touch, making a sale and so on. This campaign will be aimed at multiple email addresses and will not be a text only mailing,
it will include graphics and links to your website. That way your email and web campaigns
work together to deliver the message resulting in more hits to your website, helping to
move it up the rankings and reducing (over time) your need for pay per click campaigns etc.
We've tried every method possible over the last few years, learning as we go and recommend the following.
About commercial email
What is commercial email? Let's define it as an email delivered to a contact from an organisation aimed at achieving a positive response over time which is sent to multiple email contacts and consists of words and pictures.
A look at my inbox recently confirms the exponential increase in commercial email (I've got a 30 a day habit, what about you?)
In principal email marketing should be easy and cost effective but is it?
As with any marketing project ask yourself the following questions before you begin:
1) What am I seeking to achieve from the email campaign?
2) Who in my organisation has the time and skills to produce the campaign?
(is it their main job or another task added to an already busy day)
3) When does the campaign need to be completed?
Will you be able to do the same thing (if required) in a months time?
4) How will you know if it has been a success?
5) What are the alternatives?
What you need to be able to do:
1) The skills to write the content and find appropriate imagery
2) The technical expertise to construct the email campaign
3) The technical expertise to deliver the campaign
The easy way. Give iPerception digital a call on 07736 416668 or email:
mark.griffin@iperception.co.uk
We've got a cost effective online solution for email delivery plus we'll make your campaign
look terrific.Take a look at a few samples below. Need a regular email newsletter like this one?
We'll produce and edit it for you.
Bartley Exeo launch email campaign
Remember: You must include an unsubscribe link and remove a recipient from the list if required.
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