Tuesday, 2 June 2009

WORDS AND PICTURES

Contemporary creative advertising has largely abandoned long copy advertisments and many campaigns rely almost solely on the power of impactful visuals. But how to translate this into the digital world where "content is king"?

This is an example of how we used words and pictures. Together. (click on the image to see it in context)


Words and pictures in perfect balance - is the secret of effective advertising and campaigns. Memorable straplines are passed on, while the perfect image makes the message memorable.

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