There are intense talks and opinions regarding the digital media and its use in marketing in 2009. Most of them converge to the common idea that the combination between the economy's status and the emerging of new technologies that allow increased interacivity and participation of customers will show an increase in the use of digital marketing.
On 10 Digital Trends to Observe in 2009 we can see just what is in store for marketers. With such a vast array of new technologies one can ask "Should I use a 'digital agency'?"
There was an era of high specialism in marketing, where design was more about aestethics and less about business. Design Council is promoting a way of designing that goes beyond visual into design thinking - a process of designing both processes and products.
From our experience with our clients and within the agency we can answer to this: whilst the digital world requires for certain a huge amount of skills and mastering of the suppliers, design thinking is crucial in the process. Shop around for the agencies that took the effort of incorporating both fields in their processes.
Be it either a traditional advertising and marketing agency that incorporated the digital, or a digital agency that understands the marketing side - these companies took an effort to evolve for the wellbeing of your business.
www.iperception.co.uk
Monday, 18 May 2009
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