What do you need before starting a digital project?

First of all the understanding that the digital does not work outside physical world rules. Think of the digital as a part of your marketing mix. See beyond statistics and analyse them from this point of view. We will now place a simple bulleted list for you to follow before starting to define website structure and tools:

• The need to "broadcast" on regular basis

• The blueprint of:

•the marketing solution mix complete with

•the tools

• First of all there is need of setting a

UNIQUE SELLING PROPOSITION (do set up a meeting with a marketing consultant or agency, even if you are knowledgeable of marketing. The objective distance of someone not involved in the project personally is healthy.)

• Communicating the UNIQUE SELLING PROPOSITION. We are reminding you about the basics of marketing, as we have seen it so many times, how, under the pressure of endless to do lists, the planning phase is almost completely overlooked, and there is a tendency to jump into "Lt's do this, and that!"
  

In the end of the day, the web is all about communication. All the tools and widgets are designed to serve communication.

Digital projects are complex, and they can turn into a pitfall if there are no objectives. Keep your eyes on them and you will avoid the endless to-and-fro between your marketing department and your agency, saving time and money. And your agency will love you!

photo by kaliyoda