IDEA GENERATION

What moves forward businesses? Advertising campaigns? The world?

IDEAS

‘idea’ is understood as a basic element of thought that can be either visual, concrete or abstract.

Again, this is a process where we would like to reintroduce the concept of "design thinking"

Designers keep a sketchbook of ideas where they scribble ideas, visuals, paste newspaper clippings. Collect your ideas regarding your business in such a notebook. Keep memo pads around you, in all rooms, and write down ideas regarding your business as soon as they pop in your mind. Gather them in the book and review them.

This will have 2 main benefits.

1. you will be less stressed as your mind won't have to keep the load
2. your business will have a rich resource of ideas and inspiration

Bring the book with you as you discuss with a marketing consultant or advertising agency. This will bring greater understanding.

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TO GOOGLE OR NOT TO GOOGLE? (in search of creativity)

Where to look for inspiration? We've seen so many designs that look just like the next one. Some are trends, and it helps keeping with them or setting them.

So, on either side - client or designer - should we google for inspiration?

Definetely, we should be looking for inspiration!!!

Sources might be magazines, books, encyclopedias, a walk around, objects surrounding you, and yes, the internet.

And first thing that we do, we "google"

Though there are several new search engines emerging. Microsoft is launching BING - which "will distinguish itself from Google and Yahoo by focusing on delivering answers, not just search results showing potentially relevant links.

Another recent launch, Topsy, searches Twitter and divines real-time trends from the site's 140-character posts." (source: The Wall Street Journal)

Today, do something different.

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THE WOW FACTOR

We all love the "wow" factor. Certainly, in advertising, the wow is more of a requirement and we all like to see creative ideas like this one


But you have a fantastic offer, do not have a couple of tall buildings at hand, and, for sure, you have a very specific target. You do not to shoot blindly at the market...

According to Wikipedia, "Creativity is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. Creativity is fueled by the process of either conscious or unconscious insight. An alternative conception of creativeness is that it is simply the act of making something new.

From a scientific point of view, the products of creative thought (sometimes referred to as divergent thought) are usually considered to have both originality and appropriateness."

This is where your agency's creativity is tested - finding the right solution, and deliver a work of elegance and clarity.

Email marketing has more "do-not" rules than any other media. Yet, the movement, the elegance and the wow factor can be delivered. See the example we produced for an Aston Martin offer.

If you're having the same challenge ahead you, of putting creativity AND technology to work for you, just email mark.griffin@iperception.co.uk


iperception.co.uk

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BALANCE- THE KEY FOR EFFECTIVE COMMUNICATION

We have been writting extensively about the digital media and projects, mostly project management issues, how-tos and tools that are available for your business. This week we will discuss mostly about the creative side of it. Great creative needs to balance the technical.

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