THE WOW FACTOR

We all love the "wow" factor. Certainly, in advertising, the wow is more of a requirement and we all like to see creative ideas like this one


But you have a fantastic offer, do not have a couple of tall buildings at hand, and, for sure, you have a very specific target. You do not to shoot blindly at the market...

According to Wikipedia, "Creativity is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. Creativity is fueled by the process of either conscious or unconscious insight. An alternative conception of creativeness is that it is simply the act of making something new.

From a scientific point of view, the products of creative thought (sometimes referred to as divergent thought) are usually considered to have both originality and appropriateness."

This is where your agency's creativity is tested - finding the right solution, and deliver a work of elegance and clarity.

Email marketing has more "do-not" rules than any other media. Yet, the movement, the elegance and the wow factor can be delivered. See the example we produced for an Aston Martin offer.

If you're having the same challenge ahead you, of putting creativity AND technology to work for you, just email mark.griffin@iperception.co.uk


iperception.co.uk

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